SoChic Stories
French Luxury Brands Take Center Stage at the 2024 Olympics
- - Fashion & Beauty, Luxury
As the world is eagerly watching the Paris 2024 Olympic Games, luxury and elegance are set to take center stage. Five iconic French luxury brands are bringing their unparalleled craftsmanship and design to this global event, each contributing something unique and special. Here’s a closer look at their remarkable contributions and where you can find their exquisite products in Singapore.
1. Louis Vuitton
Louis Vuitton, a name synonymous with luxury and sophistication, has been entrusted with the design of the torch and medal trunks for the Paris 2024 Olympics. These trunks, crafted with the brand’s iconic monogram canvas, are not just practical but also a symbol of the elegance that the brand represents.
Where to Buy in Singapore: Louis Vuitton, ION Orchard 2 Orchard Turn, #01-23/24 & #02-23 to 29, Singapore 238801
2. Chaumet
Chaumet, known for its exquisite jewelry, has been given the prestigious task of designing the medals for the Olympic Games. The medals are expected to reflect the rich heritage and exceptional craftsmanship that Chaumet is celebrated for. In honor of the return of the Games to France, each Olympic and Paralympic medal will include a piece of the Eiffel Tower, creating a profound connection between this object, the ultimate goal of many athletes, and the iconic monument of Paris and France.
Where to Buy in Singapore: Chaumet, The Shoppes at Marina Bay Sands 2 Bayfront Avenue, #B2M-226, Singapore 018972
3. Berluti
Berluti has been selected to design the uniforms for the French team, bringing a touch of luxury and style to the athletes’ appearance. Known for its impeccable tailoring and use of the finest materials, Berluti ensures the French team will be as stylish as they are competitive. Indeed, France’s national team walked into the opening ceremony with an air of sophisticated confidence. We especially love the tricolor lapel!
Where to Buy in Singapore: Berluti, The Shoppes at Marina Bay Sands 2 Bayfront Avenue, #B2M-226, Singapore 018972
4. Dior
The magic of Dior graced the opening ceremony with a touch of Parisian haute couture. The fashion house designed several breathtaking dresses, including the ones worn by opera singer Axelle Saint-Cirel who sang the Marseillaise and the iconic Céline Dion. These creations added a touch of glamour and artistry to the memorable occasion.
Where to Buy in Singapore: Dior, ION Orchard 2 Orchard Turn, #01-13/14/15, Singapore 238801
5. Hermès
While not directly involved with the French team, Hermès, another iconic French luxury brand, showcased its craftsmanship by designing the custom-made saddle for the Brazilian show jumping team. This contribution highlights the brand’s deep connection with equestrian sports and its commitment to excellence.
Where to Buy in Singapore: Hermès, Liat Towers 541 Orchard Road, #01-02, Singapore 238881
The 2024 Paris Olympics promises to be a spectacular event, not just for the athletic feats but also for the unparalleled luxury and craftsmanship on display. These iconic French brands have elevated the Games to a new level of sophistication, making it a truly unforgettable experience for athletes and spectators alike. As the world watches in anticipation, it’s clear that the legacy of this Olympic Games will extend far beyond the sports arena, leaving a lasting impression on the world of fashion and luxury.
